DEW ACTION SPORTS TOUR ARRIVES IN DENVER by Boarding.com

DEW ACTION SPORTS TOUR ARRIVES IN DENVER

FOR SECOND TOUR STOP, JULY 13-16,

AT PEPSI CENTER

Shaun White, Dave Mirra, Travis Pastrana Expected to Compete

July 10, 2005 - New York, N.Y - The Dew Action Sports Tour, the only multi-sport, season-long tour in action sports, makes the second stop of its second season with the Right Guard Open, July 13-16, at Denver’s Pepsi Center. The five-city tour opened in Louisville last month and also includes stops in Portland, San Jose and Orlando.

Skateboarder Shaun White, BMX athlete Dave Mirra, and FMX competitor Travis Pastrana are among the athletes who will return to Denver to compete for the Dew Cup, awarded at season’s end to the athlete with the highest number of points in each of the six disciplines within skateboarding, BMX, and freestyle motocross. The Tour’s inaugural season champions include Kenny Bartram (Freestyle Motocross), Jamie Bestwick (BMX Vert), Ryan Guettler (BMX Park and BMX Dirt), Bucky Lasek (Skateboard Vert) and Ryan Sheckler (Skateboard Park). Each Dew Cup winner received their portion of a $1 million year-end bonus and returns for the 2006 season.

The Right Guard Open will feature 260 professional action sports athletes which includes 110 top-name pros who have pre-qualified, plus 150 athletes who have signed up for the open qualifier competitions. Due to depth of this year’s athlete talent, the Tour increased the finals field in all disciplines, allowing 12 athletes instead of 10 to advance to the finals. The Tour also increased the size of the FMX, BMX Park, BMX Dirt and Skateboard Park courses so athletes can perform bigger and better tricks.

Last month in Louisville, Ky., the first stop of the Tour, the Panasonic Open, saw intense competition:

· Sheckler, 16, of San Clemente, Calif., turned back wunderkind Nyjah Huston, 11, of Davis, Calif., in Skateboard Park. Sheckler had an average score of 92.67. Huston averaged 88.33. Sheckler was the 2005 Skateboard Park overall champion on the Dew Tour.

· In Skateboard Vert, Bob Burnquist, 29, of Brazil, claimed his first Dew Tour victory with a score of 92.00 on his first run. Burnquist finished the 2005 season in fourth place overall. Placing second was Lasek, 33, of Baltimore, Md., last season’s Dew Action Sports Tour Skateboard Vert champion.

· Scotty Cranmer, 19, of Jackson, N.J., won the BMX Park competition, edging out the 2005 Dew Action Sports Tour BMX Park champion Guettler of Australia. It was the second consecutive tour win for Cranmer, who won the PlayStation® Pro in Orlando last October.

· Anthony Napolitan, 20, of Youngstown, Ohio, and Luke Parslow, 21, of Australia tied for first in the BMX Dirt final with best scores of 94.5 on their second runs. Napolitan won the tie-breaker with an 88.75 first run to Parslow’s 80.75. Defending Dew Tour BMX Dirt champion Guettler failed to qualify for the finals.

· Simon Tabron, 32, of Great Britain, successfully completed an alley oop no-handed 540 to edge 2005 BMX Vert season champion Bestwick, 34, also of Great Britain, who came back after recent neck surgery to place second with a score of 93.50.

· Nate Adams, 22, of Glendale, Ariz., used a score of 93.00 on his second run to take the Freestyle Motocross title. Pastrana, 22, of Davidsonville, Md., finished second at 92.23. Bartram, 27, of Stillwater, Okla., the 2005 Dew Tour Freestyle Motocross overall champion, finished fifth.

Fans can explore the Dew Action Sports Tour’s Festival Village every day of the event, which includes athlete autograph sessions, video gaming and interactive courses. The Verizon Wireless music stage will feature 30 Seconds to Mars with special guest Thousand Foot Krutch on Friday, July 14 at 9:00 p.m.

Admission to all competitions, the Festival Village, and the concert is included in the daily ticket price for the Dew Action Sports Tour's Right Guard Open. Friday through Sunday, a daily adult ticket is $15 in advance and a child's daily ticket is $7.50 in advance. At the door, tickets are $18 for adults and $9 for a child, which includes all applicable fees. Tickets to the Right Guard Open on Thursday, July 13 are $7.50 in advance or $9 the day of. A four-day pass to the Right Guard Open is $20 for children and $40 for adults. Tickets are available at Ticketmaster locations, ticketmaster.com and the Pepsi Center box office. Please note that all tickets are subject to convenience and handling charges.

NBC will air the Right Guard Open on July 15 from 2:00-4:00 p.m. EDT and July 16 from 1:00-3:00 p.m. EDT. USA Network’s telecasts are from Midnight-1:00 a.m. on July 14 and Midnight-1:00 a.m. on July 15. FUEL TV provides pre- and post-event coverage of the Dew Action Sports Tour through upcoming stop previews and 30-minute wrap-ups. Check www.fuel.tv for complete listings.

For Right Guard Open schedule information and complete results, and standings from the 2005 season, fans can log on to www.dewactionsportstour.com .

The Dew Action Sports Tour schedule, events and locations are as follows:

DATE EVENT LOCATION
June 22-25 Panasonic Open Louisville, Ky. - Kentucky Expo Center
July 13-16 Right Guard Open Denver, Co. - Pepsi Center
Aug. 17-20 Vans® Invitational Portland, Ore. - Rose Quarter
Sept. 7-10 Toyota Challenge San Jose, Calif. - HP Pavilion
Oct. 12-15 PlayStation® Pro Orlando, Fla. - TD Waterhouse Centre

Owned by NBC Universal and Live Nation, the Dew Action Sports Tour debuted in June 2005, and consists of five major, multi-sport events with a cumulative points system, a $2.5 million competitive purse - the largest in action sports - and an additional $1 million bonus pool based upon year-end standings. NBC and USA Network combine for exclusive Dew Action Sports Tour coverage with the largest combined network and cable commitment in action sports. The Tour features

skateboarding (park and vert), BMX (park, vert, and dirt) and freestyle motocross, and at season’s end, the Tour awards champions in the six disciplines with the Dew Cup. Key lifestyle elements at each Tour event’s festival village includes live cutting-edge music, video gaming, and interactive events.

Live Nation, formerly Clear Channel Entertainment, is an integral partner on the Dew Action Sports Tour, lending its considerable expertise in live event touring and promotion, including a wide range of off-channel assets including Clear Channel’s Radio, Outdoor and Music divisions.

The Dew Action Sports Tour returns all of its founding partners from year one, including Mountain Dew (tour title sponsor); and Panasonic, Right Guard Xtreme, Vans®, Toyota and PlayStation® (event title sponsors). Associate partners include MasterCard, Mongoose®, OXY® Acne Solutions, Peanut Chews,® Slim Jim and Verizon Wireless.

NBC Universal
NBC Universal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates the No. 1 television network, the fastest-growing Spanish-language network, a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80%-owned by General Electric, with 20% controlled by Vivendi Universal.

Live Nation
Live Nation is a leading live content and distribution company focused on creating superior experiences for artists, performers, corporations and fans. Live Nation owns, operates or has booking rights for 150 venues worldwide and promoted or produced over 20,000 events in 2005. Live Nation is headquartered in Los Angeles, California. Live Nation is listed on the New York Stock Exchange, trading under the symbol "LYV." More information about Live Nation and its businesses is available at http://www.LiveNation.com.

FUEL TV
For the second year in a row, action sports lifestyle channel FUEL TV will be the only network to bring you pre- and post-event coverage of Dew Action Sports Tour through upcoming stop previews and 30-minute wrap-ups. On site, the FUEL TV booth will offer an interactive experience that allows event attendees to host role play and interview athletes for their very own FUEL TV segment. There will also be lots of product giveaways and a chance to check out FUEL TV, your connection to what's happening in skateboarding, snowboarding, surfing, BMX, freestyle motocross and wakeboarding. Launched on July 1, 2003, FUEL TV is seen in 15 million U.S. homes. FUEL TV programming has global appeal and reach into the UK via FX UK; Latin America, including Brazil, via FX Latin America; and Australia via FUEL TV Aus. To see if you get FUEL TV or for dates and showtimes, visit www.fuel.tv